This is a good way to network online while not having to actually go to a networking sort of meeting. But this is also a way to make that first connection which can then lead to an offline type of get-together. Although you can set up a Facebook page which really promotes your business, you will not be doing any kind of hypey advertising on your Facebook profile. However, you can also do pay-per-click advertisement in Facebook and these can be more promotional.
Remember as you’re going about in your wider-scope advertising campaigns, that one of the largest net advertising trends right now is the shift back to the local market. This kind of marketing builds your brand, permits you reach more customers and to get a jump on the competition who have not yet joined the trend.